Are you hoping to grow your birth business in 2025 but need guidance and practical solutions? 
Join Lamaze for a special three-session workshop to help you bring your business vision to fruition. Designed for perinatal professionals who have started their own businesses and are looking to attract more clients, implement sustainable business practices, and develop a more cohesive social media marketing strategy. Learners may participate in the live offering, watch the recording on-demand, or a combination of both. If you plan to participate live, please come ready to interact with your colleagues and presenters - we recommend joining from a computer or tablet for the best experience!

Participants may earn 3.0 Lamaze Contact Hours.

Session 1: Identifying Your Ideal Client Avatar
12:00 - 12:55 pm EST
Presented by: Blake Hite Slusser, MA, LCCE, FACCE, RYT200, RPYT, CYT, CPT-NAS

Your childbirth class is perfectly designed, but you don’t actually have students to take it.  One factor that can drive your marketing success is designing your ideal client avatar.  By identifying your ICA you will be able to determine exactly what they are looking for in a childbirth class.  This understanding can help guide your marketing language and help you make appropriate business decisions.  This session will help you understand what an ICA is, why you need it, and how to get started.

Session 2: Developing Sustainable Programming and Business Practices
1:00 – 1:55 pm EST
Presented by: Wendy Trees, MS, CD(DONA), CLC, FACCE, LCCE, LEC

You’ve identified your ideal client and you’re beginning to develop your brand. Now it’s time to take this information and put it into action. This session will help you develop a sustainable program and strategize a pathway to retain customers.

Session 3: Harnessing Social Media: Content Creation, Planning, and Management
2:00 – 3:00 pm EST
Presented by: Madeline Paige, Digital Marketing Manager and CEO/Founder of Madeline Paige Productions

Learn to work smarter, not harder when it comes to utilizing Social Media for your business. This session, led by Digital Marketing Manager Madeline Paige, will cover the basics of Social Media content creation, planning, and management. Participants will better understand how your target audience is already using Social Media and how to use that information to your advantage. 

Registration Fees

Lower and Middle Income Countries (LMIC) Discount*: To qualify for an LMIC discount on registration, attendees must be residents of a category B, C, or D country. LMIC designations are based on World Bank Data. 

Early Bird Discount**: Early bird pricing ends on November 22 at 11:59 pm EST

Please note that this is a special event and is not included in the Lamaze Education Access Pass.

Gain access to all Lamaze webinars, homestudies, on demand courses, and past conference recordings at one great price! Specifically designed for perinatal professionals wanting to participate in 5 or more hours of Continuing Education in 2024 or 2025. The Lamaze Access Pass offers Lamaze contact hours for recertification (also accepted by ICEA, DONA, and other organizations), Continuing Nursing Education credits through the California Board of Registered Nursing, and CERPs. The Access Pass is an excellent value for those who are wanting to participate in more CE and stay up to date on the latest research and best practices in maternity care.

The 2025 Lamaze Educator Access Pass includes:

• 70+ on-demand courses available in the Lamaze Learning Center
• Webinars, conference recordings, homestudies, and on demand learning courses
• All six webinars in 2025 and the last live webinar of 2024, Initiating, Establishing, and Maintaining Milk Supply in Mothers of Preterm Babies (subscribers may stream webinars live or watch on-demand)
• Any on demand and homestudy courses published in 2025 and the last two months of 2024

To view the complete list of included content, please click on the "Content" tab and review the course titles. Please review the FAQs before purchasing to determine if the Access Pass is right for you.

Introductory Pricing

Member - $169
Non-member - $199 
LMIC Member - $69
LMIC Non-Member - $79

Lower and Middle Income Countries (LMIC) Discount: To qualify for an LMIC discount on registration, attendees must be residents of a category B, C, or D country. LMIC designations are based on World Bank Data. 

Is the Access Pass right for me?

The 2025 Access Pass is an excellent investment for both your wallet and your professional development! The Access Pass was specifically designed to benefit learners who are …

• Childbirth educators, doulas, nurses, lactation consultants, lactation counselors, midwives, and other perinatal professionals wanting to participate 5 or more hours of Continuing Education in 2024 or 2025.
  
  
• Needing to renew a professional certification in 2024 or 2025. The Lamaze Access Pass offers Lamaze contact hours for recertification (also accepted by ICEA, DONA, and other organizations), Continuing Nursing Education credits through the California Board of Registered Nursing (approved provider #15932), and CERPs (Lamaze is a long-term provider of CERPs #CLT108-12).
  
  
• Wanting to become more engaged with Lamaze and your professional Lamaze community through live webinars and continuing education.
  
  
• Committed to staying up to date on the latest research and best practices in maternity care.

What’s included in the 2025 Lamaze Education Access Pass?

• 70+ on-demand courses available in the Lamaze Learning Center
  • Featuring webinars, conference recordings, homestudies, and on demand learning courses
  • To see the complete list of course content, please visit the 2025 Access Pass page in the Lamaze Learning Center
    
    
• All six webinars in 2025 and the last live webinar of 2024, Initiating, Establishing, and Maintaining Milk Supply in Mothers of Preterm Babies on November 13 (subscribers may stream webinars live or watch on-demand)
  
  
• Homestudy and on demand courses published in 2025 and the last two months of 2024

What’s not included in the Access Pass?

• Certification preparation products, such as the Lamaze Educator Learning Guide, Educator Essentials Modules, the LCCE Exam Practice Test and Toolkit
  
  
• Business development events or workshops in 2024 and 2025
  
  
• Other special events that may be offered in 2025, such as a virtual conference

When can I purchase the 2025 Access Pass?

You can purchase the Access Pass for 2025 between October 31, 2024 and December 30, 2025. Purchase early and get the last two months of 2024 free! Your access to all courses included in the 2025 Access Pass ends on December 31, 2025 at 11:59 pm ET.

Is the Access Pass refundable if I decide not to use it?

The Access Pass is not refundable nor can be pro-rated based on your date of purchase, please carefully read the FAQs before purchasing to determine if it is the right purchase for you.

Can this Access Pass be applied towards courses I’ve already purchased in 2024 or prior?

No, this Access Pass offering starts on October 31, 2024 and cannot be applied towards prior purchases. If you have already registered for the last webinar of 2024 and would like to upgrade to the Access Pass, please email info@lamaze.org and we will refund the price of the individual webinar purchase.

How do I take courses included in the Access Pass?

• Navigate to “My Dashboard” located on the left menu in the Learning Center.
• Click on “2025 Lamaze Education Access Pass.”
• Select the “Content” tab to view all courses included in the Access Pass.
• Select the course you want to view and click “Activate” to register for the course.

Please note that once you have purchased the Access Pass, you will not need to pay for individual courses that are included in the Access Pass. Always navigate to your Access Pass through “My Dashboard” to activate any courses you wish to participate in.

Am I automatically registered for live webinars that are included in the Access Pass?

Live webinars are included in the Access Pass but you are not automatically registered for them.  You will need to navigate to your 2025 Access Pass page click “activate” on any of the webinars or courses you want to view (live or on-demand). Upcoming webinars will always be listed at the top of the “Content” tab so they are easy to find! You will also receive reminder emails to register for a live upcoming course.

Please note that once you have purchased the Access Pass, you will not need to pay for individual webinars that are included in the Access Pass. Always navigate to your Access Pass through “My Dashboard” to activate any courses you wish to participate in.

Do I need to be a member of Lamaze International to purchase the Access Pass?

No, members and non-members may purchase. Members will receive a discounted subscription rate.

Can I purchase the Access Pass for a group or for my team?

Contact us at info@lamaze.org to express your interest in purchasing for your team.

After purchasing the Access Pass when will I obtain access to courses/webinars?

You will immediately have access to all courses included in the Access Pass. Navigate to your Access Pass through “My Dashboard” to activate and register for any courses you wish to participate in.

Will the Access Pass automatically renew in 2026?

No, the Access Pass is not set to automatically renew in 2026. You will only be charged once for the 2025 Access Pass.

Globally, preterm births have significantly increased. Everybody knows about the importance of breast milk for newborns and especially for preemies. However, prematurity is cited as one of the most common causes for lactation failure in mother-baby dyads. This presentation will cover common tips and tricks which can be utilized to help mothers build their milk production slowly and steadily, to provide Mother's Own Milk (MOM) throughout length of hospital stay (LOS), and until they transition successfully to breast/chestfeeding their babies.

Participants may earn 1.0 Lamaze Contact Hour, 1.0 hour of CNE through CBRN (Provider #15932) and 1.0 L-CERP.

Women with a high-risk pregnancy or birth often need additional follow-up care. This article provides a summary of the current recommendations for follow-up after a high-risk pregnancy. It is intended to be a quick read for the busy childbirth educator and includes a table that summarizes the recommendations.

Participants may earn .25 Lamaze Contact Hours.

This Best of Lamaze Bundle is a collection of the top five highest rated courses within the last three years. Explore these popular courses to elevate your expertise and learn about pelvic dynamics, community led care models, and childbirth education as a strategy to achieve state and national health objectives.

• Pelvic Dynamics for Effective Labor Positioning
• 2022 Keynote Session - Preventing Challenging Births through Childbirth Education
• Birth Centers in Low and Middle Income Countries: A Global Movement for Peace
• From Evidence to Practice: Opportunities for Childbirth Education
• Second Stage Labor and the Pelvic Floor

Participants may earn 4.5 Lamaze Contact Hours, and 4.0 hours of CNE through the California Board of Registered Nursing (provider #15932). 

This bundle explores critical topics related to birth equity and tools for the childbirth educator. Learn about caring for fat birthers, Black centered care, the Diversifying Doulas Initiative, establishing birth equity in the hospital, and so much more in this eight-course bundle!

• Risk, Myths & What If's: Caring for Fat Birthers
• Introducing Black Centered Care to the Community
• Black Women's Childbirth Experiences with Medical Providers when Accompanied by Perinatal Support Doulas
• Diversifying Doulas Initiative by Patients R Waiting
• Establishing Birth Equity through Advocacy in a Hospital Setting
• It Starts with One: Modeling Inclusivity in Birth Advocacy
• Restoring Birth Equity
• Reclaiming our Birthright: Lessons from Black Birthing Joy!

Participants may earn 6.5 Lamaze Contact Hours, and 4.5 hours of CNE through the California Board of Registered Nursing (provider #15932).

This bundle provides childbirth educators with vital resources to enhance their impact in teaching and understanding the importance of advocacy and collaboration in maternity care. Learn how to connect and share evidence with other educators, provide community resources, empower birthing individuals in the medical setting, and learn about cost barriers to medical care to drive positive change in your community and families.

• Building the Circle of Support: Access, Collaboration and Integration within Maternity Care
• Birth Centers in Low and Middle Income Countries: A Global Movement for Peace
• Repairing the Disconnect: Opening Childbirth Education Silos
• Advocacy in Action: Lamaze Education as Part of High Value Maternity Care

Participants may earn 3.75 Lamaze Contact Hours and 3.75 hours of CNE through the California Board of Registered Nursing (provider #15932).

Gain essential tools and insights to support well-being and resilience for birthing individuals. With evidence-based resources in yoga, mindfulness, and mental health, educators can confidentially guide healthy, balanced pregnancy journeys that nurture both body and mind.

• The Power of Prenatal Yoga - Weaving Childbirth Education and Embodiment
• Embracing the Journey Within: Nurturing Mental Health in Pregnancy through Mindfulness and Meditation
• Beyond the Script - Mindfulness Techniques for Pregnant People
• A Map of Matresence
• Improving Pregnancy Health and Postpartum Recovery with the Healthy Pregnancy Plate

Participants may earn 4.5 Lamaze Contact Hours, and 4.0 hours of CNE through the California Board of Registered Nursing (provider #15932).

This bundle equips childbirth professionals with the knowledge to understand trauma and practice trauma-informed care with their clients. These courses cover perinatal mood and anxiety disorders, trauma-informed care, obstetric violence, perinatal loss, and how Black parents are disproportionately affected as well.

• In the Eye of the Beholder: Understanding Trauma in Childbirth
• Holding Space for Pregnancy Loss
• Trauma Informed Care as a Universal Precaution for Perinatal Health Professionals
• Obstetric Violence - The Role of the Childbirth Educator

Participants may earn 3.0 Lamaze Contact Hours and 2.2 hours of CNE through the California Board of Registered Nursing (provider #15932).

This four-course Doula Care bundle addresses key topics such as incorporating doulas into maternity care in the U.S. and improving Black women's childbirth experiences. Expand your knowledge and cultural competence needed to provide inclusive support during the perinatal period.

• Bridging the Gap: Integrating Doulas in the Hospital Through Childbirth Education
• Black Women's Childbirth Experiences with Medical Providers when Accompanied by Perinatal Support Doulas
• Diversifying Doulas Initiative by Patients R Waiting
• JPE 32.4: Access, Interest, and Barriers to Incorporation of Birth Doula Care in the United States

Participants may earn 2.75 Lamaze Contact Hours and 2.25 hours of CNE through CBRN for completing this bundle.