From Vision to Visibility: Growing Your Birth Business

From Vision to Visibility: Growing Your Birth Business

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    • Non-member - $99
    • Non-Member - Group B - $39
    • Non-Member - Group C - $39
    • Non-Member - Group D - $39
    • Member - $79
    • Member - Group B - $32
    • Member - Group C - $32
    • Member - Group D - $32

Are you hoping to grow your birth business in 2025 but need guidance and practical solutions? 
Join Lamaze for a special three-session workshop to help you bring your business vision to fruition. Designed for perinatal professionals who have started their own businesses and are looking to attract more clients, implement sustainable business practices, and develop a more cohesive social media marketing strategy. Learners may participate in the live offering, watch the recording on-demand, or a combination of both. If you plan to participate live, please come ready to interact with your colleagues and presenters - we recommend joining from a computer or tablet for the best experience!

Participants may earn 3.0 Lamaze Contact Hours.


Session 1: Identifying Your Ideal Client Avatar
12:00 - 12:55 pm EST
Presented by: Blake Hite Slusser, MA, LCCE, FACCE, RYT200, RPYT, CYT, CPT-NAS

Your childbirth class is perfectly designed, but you don’t actually have students to take it.  One factor that can drive your marketing success is designing your ideal client avatar.  By identifying your ICA you will be able to determine exactly what they are looking for in a childbirth class.  This understanding can help guide your marketing language and help you make appropriate business decisions.  This session will help you understand what an ICA is, why you need it, and how to get started.

Session 2: Developing Sustainable Programming and Business Practices
1:00 – 1:55 pm EST
Presented by: Wendy Trees, MS, CD(DONA), CLC, FACCE, LCCE, LEC

You’ve identified your ideal client and you’re beginning to develop your brand. Now it’s time to take this information and put it into action. This session will help you develop a sustainable program and strategize a pathway to retain customers.

Session 3: Harnessing Social Media: Content Creation, Planning, and Management
2:00 – 3:00 pm EST
Presented by: Madeline Paige, Digital Marketing Manager and CEO/Founder of Madeline Paige Productions

Learn to work smarter, not harder when it comes to utilizing Social Media for your business. This session, led by Digital Marketing Manager Madeline Paige, will cover the basics of Social Media content creation, planning, and management. Participants will better understand how your target audience is already using Social Media and how to use that information to your advantage. 


Registration Fees

Member Category     

Early Bird**        

Regular Registration

Member

$59 USD

$79 USD

Non-Member

$79 USD

$99 USD

LMIC Member*

$25 USD

$32 USD

LMIC Non-Member*

$32 USD

$39 USD


Lower and Middle Income Countries (LMIC) Discount*: 
To qualify for an LMIC discount on registration, attendees must be residents of a category B, C, or D country. LMIC designations are based on World Bank Data. 

Early Bird Discount**: Early bird pricing ends on November 22 at 11:59 pm EST

Please note that this is a special event and is not included in the Lamaze Education Access Pass.

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Certificate
3.00 credits  |  Certificate available
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