From Vision to Visibility: Growing Your Birth Business
Includes a Live Web Event on 12/05/2024 at 12:00 PM (EST)
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Register
- Early bird pricing available!
- Non-member - $79
- Non-Member - Group B - $32
- Non-Member - Group C - $32
- Non-Member - Group D - $32
- Member - $59
- Member - Group B - $25
- Member - Group C - $25
- Member - Group D - $25
- Regular Price after 11/22/2024 11:59 PM
- Non-member - $99
- Non-Member - Group B - $39
- Non-Member - Group C - $39
- Non-Member - Group D - $39
- Member - $79
- Member - Group B - $32
- Member - Group C - $32
- Member - Group D - $32
Are you hoping to grow your birth business in 2025 but need guidance and practical solutions?
Join Lamaze for a special three-session workshop to help you bring your business vision to fruition. Designed for perinatal professionals who have started their own businesses and are looking to attract more clients, implement sustainable business practices, and develop a more cohesive social media marketing strategy. Learners may participate in the live offering, watch the recording on-demand, or a combination of both. If you plan to participate live, please come ready to interact with your colleagues and presenters - we recommend joining from a computer or tablet for the best experience!
Participants may earn 3.0 Lamaze Contact Hours.
Session 1: Identifying Your Ideal Client Avatar
12:00 - 12:55 pm EST
Presented by: Blake Hite Slusser, MA, LCCE, FACCE, RYT200, RPYT, CYT, CPT-NAS
Your childbirth class is perfectly designed, but you don’t actually have students to take it. One factor that can drive your marketing success is designing your ideal client avatar. By identifying your ICA you will be able to determine exactly what they are looking for in a childbirth class. This understanding can help guide your marketing language and help you make appropriate business decisions. This session will help you understand what an ICA is, why you need it, and how to get started.
Session 2: Developing Sustainable Programming and Business Practices
1:00 – 1:55 pm EST
Presented by: Wendy Trees, MS, CD(DONA), CLC, FACCE, LCCE, LEC
You’ve identified your ideal client and you’re beginning to develop your brand. Now it’s time to take this information and put it into action. This session will help you develop a sustainable program and strategize a pathway to retain customers.
Session 3: Harnessing Social Media: Content Creation, Planning, and Management
2:00 – 3:00 pm EST
Presented by: Madeline Paige, Digital Marketing Manager and CEO/Founder of Madeline Paige Productions
Learn to work smarter, not harder when it comes to utilizing Social Media for your business. This session, led by Digital Marketing Manager Madeline Paige, will cover the basics of Social Media content creation, planning, and management. Participants will better understand how your target audience is already using Social Media and how to use that information to your advantage.
Registration Fees
| Member Category | Early Bird** | Regular Registration |
| Member | $59 USD | $79 USD |
| Non-Member | $79 USD | $99 USD |
| LMIC Member* | $25 USD | $32 USD |
| LMIC Non-Member* | $32 USD | $39 USD |
Lower and Middle Income Countries (LMIC) Discount*: To qualify for an LMIC discount on registration, attendees must be residents of a category B, C, or D country. LMIC designations are based on World Bank Data.
Early Bird Discount**: Early bird pricing ends on November 22 at 11:59 pm EST
Please note that this is a special event and is not included in the Lamaze Education Access Pass.
Blake Hite Slusser
MA, LCCE, FACCE, RYT200, RPYT, CYT, CPT-NASM
Birthing Babies VA
Blake has been a Lamaze Certified Childbirth Educator since 2012, became a Fellow in the American College of Childbirth Educators in 2016, a birth doula since 2018, and began adding yoga and personal training credentials in 2020.
Blake believes that quality childbirth education should be available to all families and believes in Lamaze’s evidence based approach to childbirth education. She launched Birthing Babies VA in 2016 to help meet this mission and loves working with birthing families and aspiring childbirth educators. Blake believes it is important to not only prepare new educators on how to teach, but to also build successful birth businesses through her Lamaze Accredited Childbirth Educator Program.
Adding to her experiences as an educator, Blake has six years of experience running a multi-hospital prenatal education program and understands the unique environment this presents. She also understands the sweat-equity that involves building a business from the ground up.
Social Media:
@birthingbabiesva
@teachlamaze
Wendy Trees Shiffer MS, CD(DONA), CLC, LCCE, FACCE, LEC
Family Trees Birth Programs
Wendy is the Executive Director and Instructor for Family Trees Birth Programs and holds a master’s degree in health sciences with a concentration in midwifery and women's healthcare. She is a Lamaze Certified Childbirth Educator, a Fellow of the Academy of Certified Childbirth Educators, a Certified Birth Doula, a Certified Lactation Counselor a Lamaze Program Director, and Chair of Lamaze’s Education Council. Professionally, Wendy has co-facilitated research at Towson University School of Nursing which was published in the Journal of Perinatal Education. She regularly guest lectures at several universities and hospitals across the US as well as regional, national, and international conferences.
Wendy is passionate about addressing the healthcare disparities that exist within the United States maternity care system. She thoroughly enjoys sharing her love for labor support and childbirth education. Above all else, she is most proud of her four children.
Facebook: https://www.facebook.com/Famil...
Instagram: @FamilyTreesBirthPrograms
YouTube: @familytreesbirthprograms7366
Madeline Paige
Digital Marketing Manager and CEO/Founder of Madeline Paige Productions
Madeline Paige Productions
With almost a decade of experience in the entertainment industry, Madeline Paige has always had a knack for the collaborative. As a Digital Marketing Manager, Madeline is responsible for the creation and execution of creative campaigns across all social media and digital marketing platforms, including a billboard in Times Square. In additional to starting her own production company, she has worked with Broadway producers, regional theaters, live entertainment production, and more. She also specializes in creating unique, personalized events for both celebratory and professional needs.
Instagram: @MadPaigeProd
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